Transmedia Journalism as a Post-Digital Narrative

My new technical report, issued by the University of Colorado Boulder’s ATLAS Institute, is now available. The paper extensively discusses the differences between media form and media channel in building a transmedia journalism story world.

ATLAS TR 2012-11-02


This paper examines the emergent entertainment and advertising technique of transmedia storytelling as a method for journalists to target their work to an increasingly dispersed public across an unlimited array of both digital and analog media. In doing so, I argue, journalists can better reach a relevant and decisive public with more engaging, complex and nuanced stories. I will examine the elements of transmedia storytelling, and discuss how different parts of its method have been used in two journalistic cases. I will conclude with a hypothetical example of how it might be used to fullest effect.

To obtain the full document, send an e-mail to

About Kevin Moloney

Kevin Moloney is a professor of transmedia storytelling at Ball State University's Center for Emerging Media Design and Development. He holds a PhD from the University of Colorado's interdisciplinary ATLAS Institute. His photojournalism work has appeared in more than 960 New York Times stories as well as in most of the world's major publications. He taught photojournalism at the University of Colorado for 21 years. View all posts by Kevin Moloney

5 responses to “Transmedia Journalism as a Post-Digital Narrative

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