My new technical report, issued by the University of Colorado Boulder’s ATLAS Institute, is now available. The paper extensively discusses the differences between media form and media channel in building a transmedia journalism story world.
ATLAS TR 2012-11-02
Abstract
This paper examines the emergent entertainment and advertising technique of transmedia storytelling as a method for journalists to target their work to an increasingly dispersed public across an unlimited array of both digital and analog media. In doing so, I argue, journalists can better reach a relevant and decisive public with more engaging, complex and nuanced stories. I will examine the elements of transmedia storytelling, and discuss how different parts of its method have been used in two journalistic cases. I will conclude with a hypothetical example of how it might be used to fullest effect.
To obtain the full document, send an e-mail to vickie.stubbs@colorado.edu.
Transmedia Journalism 
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