In his book, Convergence Culture: Where Old and New Media Collide, media studies scholar Henry Jenkins identified the core idea of transmedia storytelling: “More and more, storytelling has become the art of world building, as artists create compelling environments that cannot be fully explored or exhausted within a single work or even a single medium.” An experienced screenwriter told him:
When I first started, you would pitch a story because without a good story, you really didn’t have a film. Later, once sequels started to take off, you pitched a character because a good character could support multiple stories. And now, you pitch a world because a world can support multiple characters and multiple stories across multiple media.
But what could world building have do with journalism? It’s easy to imagine a Hollywood screenwriter creating an entire fictional world (or galaxy). But in journalism we refudiate invented things. The beauty of journalism, however, is that we don’t need to create stories, characters or worlds. The real world is our transmedia world and it is already filled with cultures, characters and stories to be written and produced, connected to each other and delivered through multiple media channels.
Transmedia storytelling in entertainment, though years old, is still new enough that definitions are troublesome. Academics examine past works to distill principles and definitions, and practitioners define it more in terms of what they would like it to do and where they think it ought to go. In the past year some debates erupted over how the technique should be defined.
I am going to stick largely to the definitions made by Henry Jenkins, who popularized the term and continues to describe it at length. In answer to the debates, Jenkins recently posted some further reflections on transmedia storytelling on his blog. These reflections not only examine the terms of the debate, but help to put further flesh on the idea. It’s a valuable read.
Today I’ve added a new context page “What is Transmedia Storytelling,” where you can find a more detailed and example-filled look into where transmedia comes from and what social and economic changes have fueled it. Find it linked here, at the top of the blog and on the right column of the page. Watch for much more there in the coming weeks.
In the meantime, here’s a nicely done little “Transmedia 101” video by One 3 Productions: