Transmedia Journalism as a Post-Digital Narrative

My new technical report, issued by the University of Colorado Boulder’s ATLAS Institute, is now available. The paper extensively discusses the differences between media form and media channel in building a transmedia journalism story world.

ATLAS TR 2012-11-02

Abstract

This paper examines the emergent entertainment and advertising technique of transmedia storytelling as a method for journalists to target their work to an increasingly dispersed public across an unlimited array of both digital and analog media. In doing so, I argue, journalists can better reach a relevant and decisive public with more engaging, complex and nuanced stories. I will examine the elements of transmedia storytelling, and discuss how different parts of its method have been used in two journalistic cases. I will conclude with a hypothetical example of how it might be used to fullest effect.

To obtain the full document, send an e-mail to vickie.stubbs@colorado.edu.

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About Kevin Moloney

Kevin Moloney is a 26-year veteran photojournalist and 18-year journalism educator. He holds a master's degree from the University of Denver in Digital Media Studies and is pursuing a PhD from the ATLAS Institute at the University of Colorado Boulder. View all posts by Kevin Moloney

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